Process
Our
How we create the magic behind the matches
Our System
Your Success
Our proven 5-step system has consistently tripled match rates and quadrupled reply rates for our clients.
We strategically showcase your most attractive character traits and lifestyle through expertly planned photoshoots, a compelling, custom-written bio, and personalised messaging templates—crafted to present a magnetic, high-value lifestyle that resonates with the kind of women you truly want to attract.
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Ready to step into the dating life you’ve always wanted?
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Step 1. Profile Audit
Analysing your current profile’s performance,
01. Personal consultation
Duration: 90 minutes. We learn about your dating preferences & goals to create the most desirable profile in your city.
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Curvy/thin, nerdy/ditsy? We find out what you want to facilitate your ideal matches
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02. Testing
We test your existing pictures and bio with 1000 swipes to determine your initial:
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Match rate (%)
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Response rate to first message (%)
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Attractiveness rating (out of 10)
3. Feedback
We give specific grooming, style, and ‘looks-maxxing’ tips to boost your attractiveness and significantly improve your match rate. Small changes can go a long way in garnering female attention.
04. Avatar Selection
We decide the most appropriate avatar (persona) your profile should represent to capture the allure of your ideal female demographic. We lean on your existing traits, hobbies and lifestyle to show you at your best.
Step 3. Profile Creation
Our creative team brings your profile to life.
Concept Design
We create curated mood boards and visual concepts tailored to your personality, lifestyle, and dating goals—laying the foundation for a profile that captivates attention at first glance.
Professional Shoot
We coordinate high-quality photoshoots designed to capture you at your best—authentic, confident, and visually compelling. Every shot is chosen with strategic intent to maximise attraction.
Bio Writing
We craft a captivating, personalised bio that aligns perfectly with your photos—making it easy for women to envision what it would be like to date you, travel with you, or share an adventure.
Female Feedback
Your profile is shown to 10 women in a major city for honest, real-world feedback—ensuring it resonates with your target audience and stands out in the dating marketplace.
Step 4. Profile 2.0 Launch
Once your new profile is ready, we test its performance:
01. Testing
We test your profile in a non-competing city to preserve your pool of potential matches and avoid burning through valuable opportunities during the optimisation phase. From 1,000 test swipes, we analyse the profile’s performance—measuring match rate, quality, and engagement levels to guide further refinement.
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02. Feedback (study group)
We take to the streets to get real life feedback on your profile from 10 attractive women in your ideal demographic. This focus group helps us identify both the strengths and areas for improvement, allowing us to refine your profile for maximum appeal and effectiveness.
03. Split Testing
We implement the insights gathered from the female feedback study and develop a refined 'B' version of your profile. This updated profile is then tested in a second non-competing city to measure improvements in match quality and engagement, ensuring optimal performance before launch in your home city.
04. Evaluation
We conduct a detailed performance analysis of both profiles to determine the highest-performing version. The winning profile is selected based on key metrics—including match quality, reply rate, and overall engagement—ensuring you move forward with the most effective setup possible.
Once your new profile has been tested, optimized, and proven to deliver consistently high-quality matches, it’s ready for handover. We also provide your personalised messaging funnel to ensure continued success.
Step 5. Client Handover
- Final Deliverables -
Weaponised Profile
Ready to carry a high-performance profile that generates results around the clock? When your phone buzzes, it’s not noise—it’s interest. With the right profile, matches come to you. No chasing. Just results.
High-Coverting Text Funnel
Even the worlds best profile will not get dates if you can't communicate in a way that women respond to. Luckily, we've done the heavy lifting for you by creating your own copy and paste text funnel.
4 Weekly Zoom Calls
Nailing your swipe pattern, text funnel and the challenge of navigating multiple dates per week is something that our expert team will be on hand to help you with for the first four weeks.