Stats
Tinder
The metrics behind the matches
Men Outnumber Women 3:1
There are three times as many male users on Tinder compared to female users (Data shows 76% of users on Tinder are male, compared to just 24% female).​This creates intense competition, meaning only the most attractive male profiles are likely to succeed.
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Sources:
Right-swipe Imbalance
Women typically swipe right only 14% of the time, whereas men swipe right 46% of the time. This puts the average man at a significant disadvantage in securing matches given there are around 3x as many male profiles compared to female ones.​​
Top 4% Bias
Studies reveal that 90% of women are vying for the attention of just the top 10% of men. In today's dating landscape, the majority of women are chasing a small pool of highly desirable men, leaving the rest overlooked.
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Median Match Rates
Women have a 36% match rate on dating apps, while the median match rate for men is only 1.8%. This stark contrast highlights the massive disparity in how the sexes experience online dating.
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40% of matches never lead to a conversation
Men initiate 80% of conversations—yet when women make the first move, they're 2.5 times more likely to get a response
Men under 5'9" receive 60% fewer matches
Sources:
Men under 5'9" receive 60% fewer matches on dating apps. Height plays a surprisingly significant role in online dating success, often overshadowing other qualities.
Men's Match to Meet Ratio
On average, it takes 1,200 swipes and 57 matches for a man to secure a single meetup—and 285 matches to establish just one relationship
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Male Cash Cows
According to the Pew Research Center, 41% of men and 29% of women who have used online dating platforms have paid for these services. This means men are approximately 1.4 times more likely than women to pay for premium features.
Average Gender Swipe Time
While it's a common perception that men spend more time swiping on Tinder, studies show that women actually spend more time on average per Tinder session, with women averaging around 8.5 minutes while men average 7.2 minutes.
The Opportunity
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While the data may seem concerning, for a select group of men with highly optimized profiles (our clients), these market conditions are incredibly favorable. They’ll gain near-limitless matches and dating opportunities, while the remaining 96% of male profiles are left competing for significantly less desirable options.
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The Dream
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Most men sign up for Tinder expecting an effortless, ego-boosting experience—one where they’re flooded with attention from beautiful women. They imagine:
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An endless stream of attractive women eager to meet them.
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Quick & easy dates with minimal effort.
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Exciting conversations where women take the lead, engaging them first and showing genuine interest right from the start.
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A level playing field where looks and personality matter equally.​
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Basically, men dream of a digital playground where they can swipe their way into an abundant dating life with minimal effort.
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Reality
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Once they start using the app, the brutal reality of the sexual marketplace quickly sets in, and they realise:
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Aesthetics dominate the game. If your photos aren’t elite, no amount of "funny" or "interesting" bios will save you.
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Conversations die quickly without the right messaging strategy. Many matches never respond, and the few that do often lose interest fast.
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It’s about playing the game strategically, not emotionally.
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Thats Where We Come In
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Our average client boasts a 300% increase in Matches a 400% improvement in first message response rate.
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The most important metric - How attractive are the matches?
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"Our average client sees a significant increase in the overall attractiveness of their matches. We assess this using each client’s own subjective ‘out of ten’ rating scale."
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In short, if you are used to matching with 6/10 girls in terms of your own perception of how physically attractive they are, get ready to start matching with 7's, 8's.
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You can find out more about our process by clicking here.
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